Named a Leader with above-average customer feedback — an independent distinction collected by Forrester from the teams who actually run events on the platform.
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The Forrester Wave™: Virtual Events Management Platforms, Q2 2026 assessed vendors across 31 criteria organized into three dimensions: current offering, strategy, and customer feedback. Key evaluation criteria included streaming, simulive, and production capabilities; event registration management; audience engagement and interaction; platform security, reliability, and scalability; reporting, analytics, and benchmarking; and data capture and use. The Wave is a scored evaluation applied equally to every provider in the category — not a feature list a vendor assembled about themselves — making it a useful benchmark for marketing leaders deciding where to run their demand generation webinars, customer summits, and large-scale virtual conferences.
What makes this recognition different is the above-average customer feedback Zoom received — not something Zoom reported, but what customers told Forrester independently when asked to evaluate their experience with the platform. Zoom Webinars Plus and Events were evaluated together as a combined portfolio. Forrester noted that Zoom is a strong choice for organizations prioritizing security and reliability, and the recognition reflects strengths across the criteria that enterprise marketing teams weigh most heavily. Zoom Webinars supports up to 1 million view-only attendees, depending on your webinar license capacity (U.S.), and has supported more than 9 million webinars annually. Zoom Events gives marketing teams branded event hubs, multi-session scheduling, networking lobbies, expo floor capabilities, and customizable ticketing — the infrastructure for multi-day virtual conferences without the complexity of coordinating multiple vendors. AI-powered capabilities built into Zoom Workplace, including event content generation, webinar summary, and post-event smart recap, help marketing teams produce and repurpose event content more efficiently.
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